Meet the Couple Who Made the Internet's Comfiest Cloud Sofa

PS: What's been the toughest part of starting completely new in what is traditionally a tough industry?

DS:We were lucky enough to start in ecommerce, which is our whole model. I could just upload my products, and I sell them online, and that's all that was to it at first. I didn't have to go through the traditional channels of shaking hands with the regional furniture retailers. Just took pictures and uploaded them. The internet broke down all those barriers of entry. So, it was great timing to enter the business. Social media is a big part too. How to engage with the audience and really service people, their needs, all while building a customer base.

PS: You have beautiful imagery, which we think is key to selling furniture online. We love that you have your family in all the photos; it's so relatable. What inspired your brand aesthetic?

DS:That's a great point because that was one of the opportunities that I saw in the space. I saw that there weren't a lot of brands that were investing in photography and really paying attention. I would see huge companies, and they would just have blank, white background pictures, and I thought maybe something more relatable might appeal to people more. We throw a rug down. We do this thing with two accent pillows in the corner and a throw on the side. We like to put the lamp here. It looks like a normal person's home. It shows this is a sofa at an attainable level the whole family can love.

PS: What are the most important qualities that you think make a great sofa?

DS:质量是非常重要的。我们有我们所有的公关oducts in our house. Literally, my dog, Coco, he runs on all this stuff, sits on everything. Our kids jump on everything. And that's exactly how we vet out the quality of products and the testing. We're like, "OK, this is a solid product that withstands kids." Or we'll say, "Hey, I think we need to upgrade this fabric because . . ." So, it's like our house is our testing ground. It gives me more confidence in what we're doing.

PS: The Kova Pit sofa is a favorite of our readers (and editors). What was the inspiration behind this big comfy piece?

DS:We wanted a deep sofa and something modular. There are a lot of these cloud-like silhouettes on the market now, but nothing was perfect and the right price, so we knew we had to make it. We wanted it to be that no-doubt, movie-night, chill-night sofa. Something where, if there's a guest that comes over to your house, they don't feel awkward sitting on it because it's just so comfy. It's the perfect all-around family sofa that actually looks good and will last. We also paid a lot of attention to the detail; we put the french seams on it to make it look more designer, elegant, and pretty. It has both feathers and a foam layer that increases its comfort. The whole design works really well.

PS: What is your favorite sofa of the line, and which one is your kids'?

DS:That's tough. Aesthetically it has to be the Park Sofa. I just love it. I love the design of it, the subtle curves. Just, everything has these sleek and cool curves; even the side pillow has great attention to detail. Definitely, my kids' favorite sofa is the Kova; we have two of them. We have one in the main family room and one in their playroom. They love it. I mean, they take all the cushions off. They make these huge fort pits. They're jumping on it. It's like an extra toy to them.

PS: Does the brand have any plans to expand into more home pieces?

DS:Yes, 2022 is going to be a big year for us. Without giving anything major away, I can give a couple teases. We'll be working on new silhouettes, maybe even in the chair department. We're also working on offering more fabric options.

The brand's hero piece is truly a gem. The剥坑截面($3,520, originally $4,700) is the perfect family sofa that has been thoroughly tested by the Sharptons' own kids. It comes in so many silhouettes and shades, so you can get the right one for your space.

If you're into a more classic three-seater look, then you'll adore theAlbany Sofa($1,195, originally $1,399). The blue velvet is our personal favorite, and we especially love that you can choose between gold or wood legs.

ThePark Sectional Sofa($1,995, originally $2,595) is the perfect way to get a big, cozy sectional in even a small space. The modular piece would be great in an apartment, and it just looks so stylish.

The smaller version of thePark Sofa($1,295, originally $1,599) is great for small spaces or as a love seat. The brand's new bouclé fabric is truly a winner, and yes, it's been dog tested, according to Sharpton.