PS: It does feel like we're entering a new era for the brand. How are you taking the success from the High Court collection and incorporating that into your process for the show?
JA: It's a good time! Everyone feels like this is the return of New York Fashion Week, and that we get to be part of it is so big. It's been great working on this show, but it also hasn't been traditional. It's more of an immersive experience, so we're gonna have ready-to-buy pieces, upcoming collaborations with Dapper Dan, Palomo Spain, AC Milan, plus my first cobrand "June by June Ambrose" within the 65 looks. So I curated a number of things, then I designed over 40 of them.
This is our way of starting a lifestyle conversation, a street conversation, and a nostalgic conversation. In preparing for this show, I wanted to take us back — past, present, and future — but even in our past, we were in the future. You see things in present form that are nostalgic, so there's this nostalgic attitude playing out when celebrating our T7 [tracksuits], something that's super iconic for the brand. So I'm all of this in mind; I'm also keeping in mind how street culture has impacted the fashion space tremendously. Hip-hop is the leading musical genre. That's what's happening right now. It's not just one story; it's a number of stories that are being told.
If you're coming into it thinking that you're gonna watch a traditional runway show, you're expecting to see a very clear, one-note point of view about this season or the next season, this is not that. This is a celebratory brand moment; we're having some fun.